News
Mar 12 2025
Lele's 20th Anniversary Challenge
BCIS’ 20th Anniversary is more than a milestone—it’s a celebration of our shared memories, growth, and the vibrant community we’ve built together.
To mark this special occasion, we’re thrilled to reintroduce our BCIS mascot Lele through a new series of interactive online features, launching the #BCIS20 online event. With new GIFs, stickers, and filters available across three different platforms, we’re excited to see you all join in on our anniversary celebrations by embodying our community spirit!
WeChat Stickers – Bring a Touch of BCIS Magic to Your Chats
Head to the “Me” section in WeChat, tap “Stickers Gallery,” and search for “BCIS” to download our exclusive 20th Anniversary Lele sticker pack. Spam your friends & react in group chats with this vast collection of Lele stickers!
Instagram GIFs – Add a Unique BCIS Flair to Your Stories
When editing your Instagram Story, tap the sticker tool and search for “BCIS20” to access our Lele GIF stickers. Easily drag, scale, and rotate them to add personality and fun to your stories. You can also download them via GIPHY for use in your chats.
Douyin Special Lele Filters – The New ‘Face’ of 20 Years
On Douyin, search for “BCIS 20周年乐乐小助手” to visit our profile, find the Lele filter, and start creating your own videos. Whether you’re sporting the cute Lele pony headband or transforming into the iconic Lele with a playful twist, let your creativity shine as you celebrate our 20th anniversary!
That’s not all — by joining in on this online showing of community spirit, you may be eligible for a few small rewards…
Create: Use our exclusive stickers or filters to craft posts on Chinese platforms (WeChat friend circle, WeChat Video Account, Douyin, Xiaohongshu) or on international platforms (Instagram, Facebook).
Share: Whether you’re revisiting BCIS memories or showcasing your current campus life, your story is part of our celebrations!
Tag: On Chinese platforms, include #北京乐成学校20周年; on international platforms, use #BCIS20.
Submit: After posting, simply email a screenshot of your post to
bciscommunication@bcis.cn
to complete your entry.
The first 200 eligible participants will receive one limited edition 20th Anniversary Lele MBTI pin (awarded on a first-come, first-served basis).
Entries showcasing proper Warrior spirit may also be featured on the school’s LED display or in the commemorative 20th Anniversary yearbook!
• Open to all BCIS students, parents, staff, and alumni.
• Only posts using our designated filters or stickers and featuring the hashtag #北京乐成学校20周年 or #BCIS20 will be considered valid.
• Please adhere to BCIS’s electronic device usage policies; all content must be appropriate, legal, and compliant with social media standards.
•Winners will be notified via bciscommunication@bcis.com with prize collection details—so keep an eye on your inbox.
• The final interpretation of the event rests with the BCIS Marketing and Communications Department.
Join us in this special online commemoration of BCIS’ 20th Anniversary—let your creativity shine, share your BCIS story, and help us celebrate this spectacular milestone!
